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Veronica Malolos, CRB, is a Commercial Realtor and CCIM Candidate with deep roots in Residential sales, property management and Residential Brokerage Management. Born and raised in the Philippines to parents in prominent financial and government posts, she's lived or traveled in Asia, North America and Europe. In her community of Osceola County, Florida, she is the Chair of the County Planning Commission, Vice-Chair of the County’s Affordable Housing Advisory Committee and a Trustee for the Osceola County Education Foundation Charter School Board. She is also the President and co-founder of the Community Land Trust of Osceola, Inc..
As a Realtor of 13 years, she is a leader in her local, state and national Realtor Associations. She is the current Chair of NAR’s Housing Opportunity Committee and a member of NAR’s Smart Growth Advisory Board. She is also a Graduate and Alumnus of “Leadership Osceola”, and Graduate of both the Florida Realtors and National Association of Realtors Leadership Academies. In 2010 she was President of the Osceola County Association of Realtors and in 2014 was District 12 Vice President for the State Association, Florida Realtors. She believes that real estate practitioners should subscribe to a Code of Ethics and be an active voice for real estate in the community. She is an avid gardener, singer, a Mentor for the Take Stock in Children Program, a proud mother of 5, grandmother of 2 and faithful wife to her husband, Manny.
The Secretary is a contributing member of the Leadership Team. My global perspective will add a different dynamic to the decision making process of the LT. I am a very proficient and effective communicator. I build bridges and know the harm that burning bridges can generate. My analytical and social personality, background in residential brokerage management and sales, practice in commercial real estate, and my NAR/FR/County leadership academy training all make for an excellent member of the Leadership Team supporting and helping to execute the President's goals.
ELEVATE the Member's professionalism. As more of our Residential Realtor members step into Commercial real estate due to a growing economy, we have an opportunity to focus on this need for specialized education. Promoting commercial real estate education and/or mentoring/collaboration with an experienced commercial Broker is a first step which will hopefully encourage the member to continue with education provided by NAR and its Commercial Institutes and Councils such as CCIM, SIOR, IREM, and RLI.
EMPOWER local associations in improving efficiencies. Encouraging and even coordinating area and regional association collaboration efforts in RPAC fundraising and member education can be a deliberate effort by FR. Centralization of some services can make a difference to many while still allowing for autonomy. We need to explore how economies of scale will help support our local associations.
ENGAGE local communities. Educating the local GAD’s, AE’s, local Presidents and President-Elects in NAR Community Outreach Grant Programs such as Housing Opportunity, Smart Growth, Diversity and Placemaking will make a world of difference in the levels by which the associations and members engage their communities and local policy makers particularly in addressing Affordable Housing. These activities provide opportunities for meaningful lobbying, creating local influence and powerful advocacy efforts.
— Veronica Malolos
OPPORTUNITIES FOR FLORIDA REALTORS’ FUTURE
* MEMBER INVOLVEMENT – as a local government Appointee, I see the strong influence that volunteer positions have in local policy making in conjunction with the work of elected officials supported by RPAC. FR should consider a program specifically for the development and promotion of Realtors in key appointments locally and in the state. More Realtors on every possible Board or Council aside from Realtor elected officials would create a greater impact.
* NAR GRANTS – As the 2018 Chair of the NAR Housing Opportunity Grants Review Committee and a member of the NAR Smart Growth Advisory Board (comprised of all Community Outreach Committee Chairs and Vice-Chairs) I have personally reviewed and approved grant applications from across the country that have had a tremendous impact on their communities, opening the doorway for more access to local policy makers in advocacy efforts.
* A SHIFT IN REALTOR BRANDING – FR (and NAR) needs to tell the story of the Realtor in the community. The public needs to know that we are not just about the transaction or the commission. We build and protect communities. Touching people with story-telling is the best way to promote the Realtor brand. A specific shift in the focus of branding efforts away from the political or transactional arena to that of service to the community will yield more branding mileage.